Consumer Trends
Consumer trends, insights and preferences
Consumer Trends
The 10 most alluring LTOs in August
Consumers reveal which limited-time offers they are most likely to order based on the name and description.
Consumer Trends
5 chains winning the takeout game
Consumers rate the brands they see as the top players in takeout.
With predictions that meat, dairy, produce and other commodities are going to cost more in the next few months, should you raise menu prices to keep profits on track? Not the best solution, according to a report from American Express MarketBriefing. About one-third of consumers surveyed said they would decrease their visits to a restaurant if it raised prices.
The majority of Americans take a middle road when it comes to flavor experimentation. According to a survey published in Technomic’s American Express MarketBriefing, restaurant customers have a certain “zone of creativity” and will accept menu innovation within that “zone.” Items too far outside the zone may be rejected.
Using citrus fruits in winter menu items satisfies consumer demand for seasonal ingredients and for healthier fare. These sour-sweet powerhouse fruits not only pack in large doses of vitamin C and potassium, but also offer folate, fiber, and trace minerals. Customers looking to tone down the calorie count have good reason to look for citrus on the menu; the fruits add only about 100 calories per cup to any food item.