marketing

Operations

Cold cases

Unlike back-of-house equipment, refrigerated display cases are on the front lines, seen day in and day out. Not only do they need to perform efficiently, they have to look attractive.

Daily deals are everywhere. Here's your primer.

Daily deal websites are quickly becoming an essential marketing tool. Each day these sites send out deals to millions of bargain-hungry subscribers. Now there’s evidence of a real payoff for restaurants that participate: A recent Technomic survey found that 48 percent of deal buyers used coupons at restaurants they’d never visited.

Founded in 1981 by Mueller and his brother Richard, RPM is one of those franchisees that could almost annoy corporate with their steady stream of ideas, admits Jim Stansik, executive vice president of franchise relations for Domino’s.

70% of customers who won't return to a foodservice establishment cite a negative interaction with an employee as the reason. By lowering employee turnover, service and customer retention can be improved.

A roundup of developments affecting franchisees and franchisors.

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