Marketing

Restaurant marketing ideas and trends

Sneak peek at restaurants’ Super Bowl ads

By Peter Romeo on Feb. 03, 2017

Here's a preview of the multimillion-dollar messages that chains will be delivering via the big game.

Social media blowback: Restaurants respond

By Lisa White on Sep. 25, 2017

This month has seen its fair share of restaurant controversy on the web. Here’s how three concepts are choosing to address current and potential snafus with followers.

Marketing

KFC overhauls its e-commerce store for the holidays

By Benita Gingerella on Dec. 11, 2017

KFC fans will have a change to grab a variety of KFC-themed merchandise starting at $4.

Marketing

5 made-for-Instagram LTOs

By Heather Lalley on Mar. 23, 2018

From pickle-flavored slushes to an overloaded Bloomin’ Onion, here are some wild menu items being offered at chains.

Marketing

In research conducted from late January to mid-February, our staff monitored the two leading social-media channels for restaurants right now, Twitter and Facebook, counting followers and fans, how often consumers discussed the brand and the efforts of operators to foster that give-and-take.

Marketing

How to apologize on Twitter

Jun. 02, 2014

Customer service is just as important online as it is in house. Here are four tips on how to win your customers over on Twitter if you make a mistake.

Marketing