marketing

White Castle markets late nights, Chipotle plays the Celebrity Card

By Heather Lalley on Jun. 27, 2024

Marketing Bites: Chains get increasingly creative as they duke it out for traffic to lure consumers who are pulling back.

Marketing

Perkins updates its name and launches a fast-casual version

By Peter Romeo on Jun. 25, 2024

The 66-year-old family-dining chain is planning a comprehensive overhaul that extends to its menu, operations and look.

Marketing

McDonald's kicks off its value push

By Jonathan Maze on Jun. 20, 2024

The fast-food giant will start selling its $5 Meal Deal next week as it works to regain lost traffic. But it is also reminding customers of its existing deals.

Premium

Marketing

There's plenty happening at the high end of the pricing barbell, too

By Peter Romeo on Jun. 19, 2024

Reality Check: Decadent meal choices are also proliferating, for a lot more than $5.

Food

Subway expands its Sidekicks platform with $3 Footlong Dippers

By Patricia Cobe on Jun. 18, 2024

The footlong wraps come in three varieties, joining the menu’s oversized churros, cookies and pretzels as a savory snack option.

Marketing

Non-discount chains are getting pulled into the value wars anyway

By Joe Guszkowski on Jun. 13, 2024

The industry's preoccupation with price is forcing brands to change tactics in marketing and on the menu, even if they refuse to discount.

Marketing

Thermometers say its time to give air conditioning its due

By Peter Romeo on Jun. 13, 2024

Restaurant Rewind: Never mind AI. Here's the technology that'll really matter, starting this week and continuing through the summer. This week's episode looks at the machinery's beginnings and a few moments when it brought change to the business.

Premium

Financing

Starbucks' value offer is a bad idea

By Jonathan Maze on Jun. 13, 2024

The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.

Marketing