Quick_Service

Consumer Trends

Fast food has lost its reputation as a cheap meal

Years of price hikes are driving consumers to grocery stores and even full-service restaurants, which are now viewed by some as a better deal.

Marketing

McDonald's will extend its $5 meal deal in most markets

Most of the fast-food giant’s markets have agreed to extend the discounted deal past its one-month limit. But the approval came after a heavy dose of politicking.

Elliott Investment Management is apparently pushing the Seattle-based coffee shop chain to make changes, according to multiple media reports.

Traffic to quick-service restaurants improved in the second quarter, according to Revenue Management Solutions, and operators have slowed their price hikes.

Foot traffic data from Placer.ai suggests that McDonald’s, Chili’s, Starbucks and Buffalo Wild Wings are all getting more customers from their various offers.

Sales at MTY Food Group concepts Wetzel’s and Cold Stone are outperforming other chains. But the economic environment is holding back its other brands.

The private-equity group Carlyle has taken the Japanese market for the fast-food chicken chain private in an $835 million deal. Mitsubishi Corp., which helped establish the brand there in 1970, is exiting.

Members of the Fast Food Council, the new body empowered to set pay, say the model may need considerable tweaking to realize its promise.

Restaurant Brands International is also making a big investment in Tims China, which operates Tim Hortons in the fast-growing country.

As Subway's dominance has eroded over the past decade, Jersey Mike's has rapidly gained market share in the sub-sandwich restaurant category, setting the stage for an eventual takeover.

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