OPINIONMarketing

Restaurant chains have been the subjects of crazy rumors. Here are some standouts.

Restaurant Rewind: The industry has given rise to reports that defy reason. But that doesn't mean they didn't find traction.

No, McDonald’s never blended earthworms or cow eyeballs into the ground beef for its burgers. And Kentucky Fried Chicken didn’t change its name to KFC because the birds it sourced were mutants with six wings and couldn’t legally be called chickens anymore.

But, astoundingly, those reports did get some play in the pre-internet age, and you can still find references on the (mis)information superhighway today. With social media and the mass-market reach of the web, stories like those can spread in a flash, forcing operations to counter the ridiculous with reason and fact—sometimes without effect.

In today’s episode of the Restaurant Rewind podcast, we look at some of the restaurant rumors that have taken hold over the years. What fueled such crazy reports, and why did they get traction at all?

Give a listen to some of the information nightmares big brands have been forced to counter. And if others occur to you, drop me a line at promeo@winsightmedia.com.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Restaurant buyers have little interest in actual restaurants

The Bottom Line: There is a clear line in what restaurant chain buyers want right now. They want franchisors, not the restaurants themselves.

Workforce

Want happy restaurant employees? How's a relocation to Sweden sound?

Reality Check: New research shows how far the U.S. industry still has to go in improving its image—and what a difference an upgrade could make when it comes to retention.

Financing

Most customers think restaurants are getting expensive

The Bottom Line: A pair of studies by Revenue Management Solutions provide a sobering look at the views of consumers on restaurant prices and their dining habits.

Trending

More from our partners