Proud but out of business
Telling customers they’re not welcome is a dicey marketing move, as restaurateurs were reminded by the self-destruction that came to light this week in Arizona.
A restaurant there decided several weeks back that it only wanted patrons who agreed with the team’s political philosophy. Cup It Up American Grill listed the tenets on a Facebook post—controversial measures like not believing in global warming, or supporting President Trump without reservation. Among the phenomena it blasted were political correctness and kneeling during a pregame playing of the national anthem.
If potential customers disagreed with the principles, “we won’t be expecting you anytime soon,” the manifesto stated.
Cup It Up said its declaration of beliefs triggered such an outcry that it feared for the safety of the staff and their families. It decided last week to close “indefinitely.”