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Marketing

Restaurant marketing ideas and trends

Marketing

How a summer of bold marketing fueled a comeback at Chili's

 By Joe Guszkowski on Sep. 05, 2024

An attack on the Big Mac and a pair of viral TikTok trends helped make Chili’s cool again. Now the challenge will be keeping it that way.

Marketing

These 5 university campuses eat the most Chipotle

 By Lisa Jennings on Aug. 30, 2024

The fast-casual chain has a unique partnership with The Ohio State University because it's one of the top five schools that love Chipotle the most. We asked: What are the other four?

Marketing

During this summer of value, restaurants are repositioning happy hours to build traffic

By Patricia Cobe on Aug. 29, 2024

Reverse happy hours are turning late-night time slots from dead zone to business booster for some operators, while others are creating value-oriented promotions earlier in the day.

Marketing

The Habit Burger Grill changes name to become an 'ampersand brand'

By Lisa Jennings on Aug. 28, 2024

Meet the new Habit Burger & Grill. The name change is designed to celebrate the brand's diverse menu. RIP extraneous "the."

Marketing

Pizza Hut's new marketing gimmick solves an age-old problem

By Heather Lalley on Aug. 27, 2024

Marketing Bites: The chain is offering up a free Moving Box Table, providing a dining spot for those in the midst of a move.

Marketing

Raising Cane's goes gold with latest destination restaurant opening

By Lisa Jennings on Aug. 27, 2024

Th 828-unit chain celebrates its anniversary with the glittering opening of a uniquely shiny location in Boston.

Marketing

Burger King will give discounts and free Whoppers to Walmart customers

By Jonathan Maze on Aug. 22, 2024

The retail giant is working with the fast-food chain to give members of its Walmart+ program 25% discounts on digital orders and free Whoppers every three months.

Marketing

Chick-fil-A is apparently jumping into the streaming wars

By Jonathan Maze on Aug. 21, 2024

The chicken sandwich chain is reportedly planning to create its own streaming platform featuring mostly unscripted, family-friendly shows later this year.

Marketing

Domino's enlists Simon Cowell to highlight its quality

By Jonathan Maze on Aug. 20, 2024

The television personality known for judging talent is appearing in a new ad focusing on the pizza chain’s quality assurance.

Marketing

FTC sets new rules for curbing bogus online guest reviews

By Peter Romeo on Aug. 15, 2024

The regulations bar restaurants and other businesses from paying for positive evaluations, posting their own ghost-written reviews or enticing favorable coverage from influencers with the promise of freebies.

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