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Marketing

Restaurant marketing ideas and trends

Marketing

White House reaffirms plan to ban bogus restaurant reviews

 By Peter Romeo on Aug. 13, 2024

Government Watch: A new initiative from the Biden administration aims to root out everyday annoyances for consumers, including fake online evaluations.

Marketing

With traffic slumping, it's go time for restaurant loyalty programs

 By Peter Romeo on Aug. 08, 2024

Reality Check: So-called one-to-one marketing has been touted as a sure-fire remedy for flagging business. Now's the time for proof.

Marketing

McDonald's is bringing back collectors' cups

By Jonathan Maze on Aug. 07, 2024

The fast-food chain introduced a new Collector’s Meal featuring a selection of six cups highlighting some past marketing ties.

Marketing

We'll pass on happy hour, Massachusetts restaurants say

By Peter Romeo on Aug. 05, 2024

Government Watch: The no-go on legalizing drink promos was one of the head-scratching political developments for restaurateurs last week.

Marketing

Here's what happened in McDonald's past attempts to go big

By Peter Romeo on Aug. 01, 2024

Restaurant Rewind: The burger giant is testing a new premium burger called the Big Arch, the latest in a long string of efforts by the Golden Arches to come up with another sandwich that has to be eaten with two hands. Here's a look at some of the misfires.

Marketing

Panera Bread launches the ultimate 'Millennial Meal'

By Patricia Cobe on Jul. 30, 2024

The fast casual merges two of that generation’s favorites into one promotion for National Avocado Day.

Marketing

U.S. restaurants kick off Summer Games with Olympic-themed food and drink specials

By Patricia Cobe on Jul. 25, 2024

Not every fan can travel to France to watch the Olympic athletes compete, but restaurants offer plenty of ways to cheer them on from afar.

Marketing

What restaurants should take away from last week's Republican convention

By Peter Romeo on Jul. 24, 2024

Working Lunch: The tone of the gathering was decidedly anti-corporate. Blame J.D. Vance for the puzzling twist.

Marketing

Is Paris ready for Wingstop?

By Heather Lalley on Jul. 24, 2024

Marketing Bites: Piggybacking on the Olympics, the fast-casual chicken chain is opening a pop-up restaurant in the French capital, a teaser to what could become 200 restaurants in the country.

Marketing

Are all these national food holidays stupid or are they seriously good for business?

By Patricia Cobe on Jul. 23, 2024

There’s a day this summer to celebrate everything from chicken wings to ice cream, caviar, French fries, tequila and even Spam. Why the deluge?

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