Platters of pancakes fly out of the kitchen at IHOP, but they require a fork and knife to eat. VP of Culinary Arthur Carl turned that requirement on its head with the introduction of Pancake Tacos. The mashup comes in four variations—two sweet and two savory to fit both breakfast and lunch. The Breakfast Pancake Taco is filled with scrambled eggs, bacon, cheese and optional salsa, but for sweets lovers, there’s the Fresh Strawberry Cheesecake Pancake Taco and Caramel Banana Pancake Taco. Rounding out the selection is a Country Chicken and Gravy Pancake Taco. The pancakes are made slightly smaller, more like street taco size, and the fillings are mostly cross-utilized from IHOP’s existing pantry. The only new SKU: the metal taco holders.
- 50 Great Ideas 2024
- Late-night minigolf
- A sustainable straw springs from tequila making
- Robot phone orders
- Listen to loyal fans
- The welcome drink
- Picturing an attractive culture
- Follow the football
- Make AI your hyperactive labor screener
- Robot woks rock
- Can I have your number?
- Subsidized childcare to cure callouts
- Going after groups
- Over-the-counter ice
- Climate proof your greens
- A smart bet
- Keep hot sauce from walking away
- Tales of the tats
- Spin those albums
- The Apple-style menu event
- Let ChatGPT be your HR department
- Phishing test
- The delayed BOGO
- Say goodbye to guest checkout
- Dinner as decor
- Coasters send a signal--discreetly
- Hive seating
- Off-leash dog restaurants
- Putting waste to work
- The BeerBoard
- Upcycling waste into ice cream flavors
- Repurposing ingredients
- Big Chicken takes off into space
- Punching down-market
- Housemade 'Cheese-Its' become menu star
- $2 shake toppings
- Pancakes transform to tacos
- Go for gold
- N/A pairings for omakase
- Fewer drink sizes
- Size does matter in recruitment
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- Looking more broadly for childcare solutions
- A CEO without a home perch
- Find people where they are
- Coming through for couriers
- Two-tops with phone privileges
- Another kind of digestion
- Sunglasses with dinner
- Raise the bar
- Dry age fish like steak