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Marketing

How a summer of bold marketing fueled a comeback at Chili's

An attack on the Big Mac and a pair of viral TikTok trends helped make Chili’s cool again. Now the challenge will be keeping it that way.

Financing

Restaurant buyers have little interest in actual restaurants

The Bottom Line: There is a clear line in what restaurant chain buyers want right now. They want franchisors, not the restaurants themselves.

Reality Check: New research shows how far the U.S. industry still has to go in improving its image—and what a difference an upgrade could make when it comes to retention.

The Bottom Line: A pair of studies by Revenue Management Solutions provide a sobering look at the views of consumers on restaurant prices and their dining habits.

The Bottom Line: A host of investment companies have been snapping up restaurant companies at bargain prices. Getting them back into growth mode is the hard part.

Taco Bell, Wendy’s and Blaze Pizza are pushing new products out of the pipeline at a fast and frequent clip to excite younger guests and bring more of them through the doors.

The Bottom Line: Habit’s sales are falling and the chain just rebranded. Shake Shack is closing locations. BurgerFi is being sold on the discount rack. Here's what to make of it all.

Tech Check: Consumers are too on edge right now for restaurants to mess with pricing. It’s a shame, because the industry could use the boost.

The Bottom Line: Sales challenges and bankruptcy filings are the latest seismic repercussions for restaurant chains.

Fast food has an affordability problem and Tony Christofellis, who co-founded the Salad and Go chain, believes he knows how to fix it.

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